Check out this posting from Seth Godin's blog (one of my favorite authors) on the importance of taking action.
Reward businesses that deliver those Hero experiences and don't stand for the BullHonkey.
Action is required though and I urge you to take the next step. Consider shifting your approach from being merely a passive consumer to an interactive consumer. We are lucky to have resources available today like Yelp (as you can see from my profile, I need to step up my number of reviews!), but these resources are only as valuable as we make them.
-Mike
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